“Why Not Us?” – Embracing the Power of Possibility in Our Entrepreneurial Journey

February 15, 2024

As business owners, and as a couple we are committed to making a difference in the lives of others.

While building our businesses, a question that often surfaces amidst the whirlwind of challenges and decisions is, “Why not me?” This question, a beacon of empowerment and self-belief, resonated deeply with the founders of NOPALERA , a Latina-owned business that has boldly carved its niche in the market. As my wife and I navigate the complex yet rewarding landscape of entrepreneurship with Little Legacies Studio and Change Maker LLC, this question has morphed into our rallying cry: “Why Not Us?”

Entrepreneurship is a solitary path, laden with uncertainties and trials. Yet, it is within this solitude that we find our strength, tapping into organizations and communities that share the “Why Not Us?” mindset. This shift in perspective is more than an exercise in optimism; it’s a fundamental reevaluation of what we believe is possible for ourselves and our contributions to the world.

Growing up, many of us are guided toward “safe” routes, encouraged to be grateful for the opportunities we’re given rather than to question why we can’t forge new ones. In today’s world, where change is the only constant, adopting a “Why Not Us?” mentality is not just beneficial—it’s essential. This mindset pushes us beyond the realms of what’s safe or expected and into the territory of what’s possible.

Our journey as business owners is inherently personal. Our businesses, Little Legacies Studio and Change Maker LLC, are not just ventures; they are reflections of our identities, our passions, and our commitments to making a difference. The road is fraught with ups and downs, but it’s a journey we embrace wholeheartedly. It has shifted our perspectives on what we want to build and why, urging us to continuously evolve and adapt.

Building the “Why Not Us?” muscle doesn’t necessarily mean starting your own business. It means recognizing that your past achievements don’t define you, nor does the work you plan to do tomorrow. It’s the effort you put in today, in moments of discomfort and challenge, that truly shapes who you are. Every day presents a new opportunity to redefine ourselves, embrace the discomfort, and push beyond the familiar.

It was my friend Sterling Hawkins who challenged me to think differently about discomfort. He showed me that discomfort isn’t something to avoid but to seek out as a catalyst for growth and innovation. This insight has been a game-changer, transforming how I approach challenges and opportunities alike.

As we continue on our path, the support of our families and the guidance of mentors have been invaluable. They’ve helped us navigate through moments of doubt and celebrate our successes, always reminding us of the power of believing in ourselves.

To anyone standing at the crossroads of decision, feeling the weight of the unknown, I encourage you to lean into the “Why Not Us?” mindset. Let it be a source of strength and inspiration as you carve your path forward. Remember, it’s not about the grandeur of your goals but the courage to pursue them, the resilience to overcome obstacles, and the willingness to believe in your potential to make a difference.

In embracing the “Why Not Us?” mentality, we’re not just pursuing success in our endeavors; we’re redefining what success means to us, breaking away from prescribed paths to forge our own. It’s a constant work in progress, a testament to the power of belief, and a journey we’re proud to be on.

As we move forward, let’s carry the “Why Not Us?” question not as a burden, but as a beacon of possibility, guiding us toward a future we’re excited to create. It’s in our moments of action, of taking that leap of faith, that we truly discover what we’re capable of achieving.

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© 2024 Eric J Rodriguez. All rights reserved.