Leaders turn to Eric because he makes complex change feel human and actionable.
He spent eight years building factory automation at a Shell refinery and at Intel, then nine years on Intel's business side watching what happened after the technology worked. That's why he is on the stage: he built the systems, then led the people who had to live with them.
He has been recognized as one of Arizona's 40 Under 40 and has worked with Deloitte, Harry's, Intel, and SHPE. When Eric takes the stage, audiences walk away with clarity, confidence, and something they can actually run on Monday.
Every technology shift in history has been announced as an ending. This one is being announced directly to your people, and most of them haven't been told the part that matters: the era replacing the industrial one needs them more, not less.
This keynote moves a room from anxious to unmistakably useful. It draws on eight years building factory automation at a Shell refinery and at Intel, then nine years on Intel's business side watching what happened after the technology worked, and on the one lesson that experience teaches. Technology rarely fails at the silicon. It fails at the seam where it meets human beings.
Your audience walks out saying the same sentence to each other in the hallway: "I'd never seen it that way. This change can be led by me, not at me."
Best for: general sessions with a technical or operational audience, where the organizer needs to answer the human question before people go home and decide for themselves what to think.
Eric used to be the guy who showed up with the system that changed your job.
At a Shell refinery and then at Intel, he was the controls engineer installing automation, and he learned early that the people closest to the work knew things the engineers didn't. Years later, on the business side, he watched what his own work had done to the people around it. He saw roles disappear, responsibilities shift, and people discover that parts of their work became more valuable precisely because machines couldn't reach them.
This keynote does not tell people their work is safe. It tells them where the work actually lives, what is changing hands rather than disappearing, and what it takes to make the decision instead of being decided about.
For a profession in the middle of it. 45 to 60 minutes.
Give a profession under pressure an honest read on what is theirs to keep.
Your competitors have access to the same models, the same platforms, and increasingly the same capabilities you do. Whatever advantage came from simply having the tool shrinks every quarter.
The floor moved for the whole industry at once. Operational excellence alone no longer protects your margin, and what is left to compete on isn't something any vendor sells.
Eric spent nine years on Intel's business side watching two groups handle the same technology completely differently. The difference was not the technology alone. It was whether anyone had told them what they were for.
What your people are for, now that the machines can do the rest. 45 to 60 minutes.
Force the decision your leadership team has been making with limited insight.
© 2026 Eric J Rodriguez. All rights reserved.